ANNELE began as a British–Finnish idea brought to life by couple Iina & Ethan while living in London. Far from Finland’s seasons, they found themselves missing something surprisingly simple: the moment spring finally breaks through the long Nordic winter. That burst of colour, the blooms, the warmth, the feeling of “life turning back on” became the starting point of everything ANNELE would become.

The concept took shape around nature-inspired pieces that captured that exact mood: joyful palettes, playful forms, and a sense of optimism you could wear. The first design to truly embody it was the Raspberry Jelly. A small, bright, personality-filled piece that carried all the energy of Finnish spring inside it. That single spark set off the whole ANNELE universe.

Today, that same spirit guides the brand, but the inspiration has grown. We still love nature, but now we’re also inspired by the cute little moments of life. The things that make you smile, and other little life wonders turned into jewelry.

Every ANNELE piece is handmade in Finland using materials chosen for their colour, character, and feel. We work with 18k gold-plated sterling silver and sterling silver as our base. Then come the details that give ANNELE its spark: Czech glass beads in soft, playful shades and crystals that catch the light with that little wink of sparkle.

And at the end of the day, that’s what ANNELE has always been about. Turning feelings into colour, moments into little wearable joys. Pieces that make getting dressed feel fun again. A reminder that even the smallest things can brighten everything around them.